It should be noted that production of content and responsiveness to users on the pages of the bank are done with users according to the interactive behavior.

He considered planning based on the information and the analyses provided by social networks as one of the best ways to achieve goals of the public relations and sale of banking services and emphasized: “With the widespread and rapid changes of social networks in the country, the analyses that these social networks currently provide to the audiences can show the interactive situation and impact of the generated content in the best form possible.” 

For example, Instagram social network of TEJARAT BANK was highly welcomed by users since the beginning of the current Iranian calendar year in 1396 (started March 21, 2017). In the same direction, the images of users who participated in NOWRUZ Festival of TEJARAT BANK showed significant and outstanding results, the most important of which are as follows:

-Impact index of more than 11,000 users, 

-Videos in the field of social responsibility of the bank with the impact index of more than 9,000 users, 

-The visual content related to the introduction of TEJARAT BANK’s branches with the impact index of more than 8,500 users,

-Introduction of gift card with the impact index of more than 8,000 users,

-Security alerts with an impact index of more than 7,500 users,

-Educational vidoes of MOBILE BANK of TEJARAT BANK with the impact index of nearly 7,000 users, etc. 

While inviting users and followers of the bank’s pages in cyberspace, he pointed to the increased interaction with TEJARAT BANK and added: “Thanks to the advancement of technology in the contemporary world of today, suitable ways have currently been paved for dear clients of the bank that can receive solid response for their questions in the shortest time possible.”

However, appropriate condition has been provided for customers of the bank in line with responding to their question in the best form possible, he reiterated. 

To us as a commercial bank, the said issue is considered as an approach for improving and developing pertinent services, the spokesman of the bank observed. 

Elsewhere in his remarks, Kazempour pointed to the increasing number of users in virtual networks and added: “Some indicators such as increase and enhancement of followers are of the subjects that if they are found insignificant, not only they will not be profitable and lucrative for the financial institutions and economic enterprises, but also it can disturb dissemination of information services and advertising in the field of cyberspace. In general, insignificant indicators cannot provide accurate information to the organization for subsequent planning with the aim of directing user to the Point-of-Sale (POS) of banking services. 

In this regard, TEJARAT BANKhas started broadening and expanding its presence in social networks and media since two years ago in line with the world’s latest technologies and developments. 

With offering nonstop quality services to its dear users, TEJARAT BANK now enjoys high capability and potentials in responding to more than 23,500 users of this social network during seven days of a week round-the-clock (24 hours). 

Given the above issue, giant steps have taken by the management of TEJARAT BANK in responding to the request of over 23,500 users of its social network round-the-clock in the best form possible. 

The telegram robot of this prestigious bank also has more than 10,000 active users who are following up the bank’s various services. 

Users of the bank can also get access to the official telegram channel of this bank at the following address: http://www.telegram.me/tejaratbank